Risk disclosures
Last updated 2026-09-10. This page describes risks in plain language. It is not legal, tax, or investment advice. A lawyer will review this before the first campaign settles; until then it is a draft that says what we intend.
If you are a creator
- Posts can be rejected. An advertiser can reject a post that breaks the campaign rules or lacks the disclosure tag. Rejected posts earn nothing. You can request one review per post.
- Payouts can be clawed back. 20% of each weekly payout is held until the campaign closes. If engagement on a paid post is later judged fraudulent, that holdback is reduced.
- Platforms may act against your account. X and TikTok have rules about promotional content. The disclosure tag we require exists to protect you, but we cannot prevent a platform from limiting or suspending an account.
- Payouts are in USDC and may be taxable. You are responsible for reporting income where you live.
- Campaigns can pause. If the token a campaign promotes fails our daily checks, the campaign pauses and accrual stops. Unpaid weeks settle from what remains in the pool.
If you are an advertiser
- Views are verified, not guaranteed. We count views reported by X and TikTok for approved posts. We do not promise any number of views, followers, or buyers.
- Fraud is rejected after the fact. Engagement we judge to be artificial is excluded before settlement or clawed back after. This can lower what creators receive and does not refund the pool mid-campaign.
- Refunds arrive at close. Unspent pool and unused fee reserve are returned to the depositing wallet when the campaign closes, not before.
- Vetting can refuse or pause a campaign. Tokens that fail our checks cannot be promoted. Campaigns can be paused if a token's status changes.
- Boosts buy visibility only. Paid placement never changes rankings, scores, or payouts.
If you hold $SHILL
- Every transfer is taxed 3%. The token uses a transfer fee. Buying, selling, or sending it costs 3% of the amount, which is distributed to holders.
- Holder distributions are run by StonkFun. The sweep, sale, and distribution of the transfer fee are operated by the launch platform, not by Shill.family. If they stop, the fee accrues and is not distributed.
- The treasury holds 15% of supply. It is pledged not to sell. That pledge is a public commitment, not a contractual lock.
- Price moves with SOL. $SHILL trades against SOL. If SOL falls, $SHILL's dollar price falls with it even if no one sells $SHILL.
- This is not an investment offering. $SHILL does not represent equity, revenue rights, or any claim on Shill.family.